Date: Thu, 17. April 2008 07:00:00

Florida-based Psystar, the company advertising a Mac-compatible system, has attracted criticism from the hackers who created the underlying software. Update: A Florida-based firm advertising cheap, Mac-compatible systems running on standardized hardware has created a swirl of controversy this week--and drawn an angry response from one of the principal hackers...

Date: Thu, 17. April 2008 07:00:00

Florida-based Psystar, the company advertising a Mac-compatible system, has attracted criticism from the hackers who created the underlying software. Update: A Florida-based firm advertising cheap, Mac-compatible systems running on standardized hardware has created a swirl of controversy this week--and drawn an angry response from one of the principal hackers...

Date: Fri, 10. July 2009 12:31:14

Friday, 10 July 2009, 4:14 pm Press Release: Television New Zealand 10 July 2009 TVNZ accelerates digital path with appointment of AimProximity as its lead advertising agency TVNZ announced today that AimProximity will take over from Saatchi & Saatchi as the lead advertising agency on its business.

Date: Fri, 25. July 2008 15:15:35

Visible World has named Louis J. Desiderio as its new Chief Financial Officer. (PRWEB Jul 23, 2008) Read the full story at http://www.emediawire.com/releases/Television/Advertising/prweb1138784.htm

Date: Thu, 22. May 2008 22:08:18

At Microsoft?s advertising conference in Redmond, the elephant in the room is Yahoo ? for the second year in a row.

Date: Wed, 10. March 2010 15:25:10

Electronic Arts is banking on the success of The Sims franchise to carry over into its third installment of the game. The company is launching the largest retail campaign in the company's history. PGearing up for The Sims 3's release on June 2, EA is making a major push to convert non-Sims players into addicted Sims fans. Most of the marketing effort will be online. There are three facets to EA's strategy. PThe first is a free trial from the official website at Sims3.com. The trial's goal is to allow non-Sim players to get a feel for how the game works. PThe second option is SimFriend, which allows users to find one of 120 Sim pen pals. The Sim will send you an email based on his personality traits. PThe final strategy is called SimSidekick. The image of the Sim will follow you around the Internet with sites like MTV.com, Twitter and YouTube prompting a specific action from the sidekick. The hovering image is much like when a href=http://advertising.about.com/b/2009/03/03/skittles-becomes-a-lesson-on-social-marketing.htmSkittles turned its home page over/a to Twitter and Facebook. p style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm"EA Launches Biggest Ad Campaign for The Sims Franchise/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Tuesday, May 19th, 2009 at 13:41:43./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2009/05/19/ea-launches-biggest-ad-campaign-for-the-sims-franchise.htm#038;zItl=EA Launches Biggest Ad Campaign for The Sims Franchise"Email this/a/p

Date: Wed, 10. March 2010 15:25:07

Dell's launch of Della, a website marketing Dell's netbooks to women, isn't giving female consumers a reason to whip out their credit cards. From MSNBC's a href=http://www.msnbc.msn.com/id/30709961/Let's market PCs like it's 1959/a article to Advertising Age's a href=http://adage.com/columns/article?article_id=136825Dell's Della Debacle an Example of Wrong Way to Target Women/a, Della's approach to targeting female consumers has been widely criticized. PDell has made changes to Della since it went live May 11. An article on ISeven Unexpected Ways a Netbook Can Change Your Life/I has been changed to a href=http://content.dell.com/us/en/home/lifestyle-tips.aspx 5 Ways to Use a Netbook/a with references to using your netbook to find recipes online being removed. The Della home page has also been given a makeover with an image of women's clothes matching their laptops being replaced with several other pictures of women lounging around with their netbooks. PHas Dell missed the mark with its Della site? Pp style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm"Dell's 'Della' Site Blasted for Its Marketing Approach/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Thursday, May 28th, 2009 at 12:09:04./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2009/05/28/dells-della-site-blasted-for-its-marketing-approach.htm#038;zItl=Dell's 'Della' Site Blasted for Its Marketing Approach"Email this/a/p

Date: Thu, 18. February 2010 04:41:41

The mobile billboard advertising giant plans to extend into the latest digital advertising platform. (PRWeb Feb 16, 2010) Read the full story at http://www.prweb.com/releases/2010/02/prweb3451404.htm

Date: Thu, 10. July 2008 08:33:08

The Senate Commerce Committee heard testimony from regulators and Internet companies Wednesday about whether Congress needs to set some ground rules for online advertising and privacy.

Date: Wed, 12. November 2008 03:21:17

The first step to profitability in search advertising is to define and measure campaign success – whether a transaction, signup, lead or page view – and then attribute a dollar value. However, over 50% of small and midsize businesses fail to properly track successes, or “conversions,” resulting in wasted marketing investment and lost opportunity. This is according to a sample of over one thousand U.S. search-advertising accounts analyzed by (www.clickable.com), an online solution that makes search advertising simple, instant and profitable. (PRWEB Nov 11, 2008) Read the full story at http://www.emediawire.com/releases/conversion_tracking/clickable_conversion/prweb1603004.htm