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Slumping U.S. Economy Catches Up With OutdoorDate: Wed, 13. August 2008 14:29:47
Citing an "advertising downturn," Lamar Advertising last week reported second-quarter revenue was up 2.7 percent -By Katy Bachman After a 7 percent uptick in 2007, outdoor was up only 3 percent in first ...
LongHorn Steakhouse selects Grey New York as advertising agency of recordDate: Thu, 12. June 2008 12:53:00
Grey, the advertising network of Grey Group, has announced that its Grey New York flagship office has been selected as the advertising agency of record for LongHorn Steakhouse, a restaurant brand.
Inside Google's Advertising Empire (PC World)Date: Mon, 23. November 2009 23:00:00
PC World - Google's gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in intelligent display advertising. Yep -- that means more online ads customized specifically for your visit.
Microsoft acquires interactive TV firmDate: Mon, 23. June 2008 03:04:24
Microsoft Corp. is set to say today that it has acquired Waltham interactive television and advertising firm Navic Networks for an undisclosed amount, reflecting a larger push to make TV advertising more relevant, interactive, and measurable.
(AHN) Twiggy's Airbrushed Eye Cream Ad Ruled MisleadingDate: Wed, 16. December 2009 09:09:11
Twiggy's cosmetic ad has been ruled misleading. U.K.'s advertising watchdog Advertising Standards Authority (ASA) says that the 60-year-old former supermodel's Olay "Definity Eye Illuminator" eye cream gives false impression to consumers. - (AHN)
Wall Street gives Net titans price cut, sector caution (CNET)Date: Thu, 9. October 2008 13:51:00
CNET - A number of Internet titans received an across-the-board stock target haircut on Thursday from UBS Securities analyst Ben Schachter, who said a weakening economic outlook is expected to take a toll on display advertising and, to a lesser degree, search advertising.
US lawmakers call for online ad privacy rulesDate: Tue, 23. June 2009 13:21:39
Several Republicans joined Democratic lawmakers Thursday in calling for new rules to protect Web users' privacy in behavioral advertising networks, although many members of a U.S. House of Representatives committee suggested the rules should come from the advertising industry, not Congress.
Google and AdMob: the mobile advertising industry respondsDate: Mon, 24. May 2010 11:00:23
Last Friday wasn't a huge surprise. The Federal Trade Commission approved of Google's buy-out of mobile advertising powerhouse AdMob with a unanimously positive ruling - and the main reason was that Apple is now a true competitor in the mobile advertising arena.
Group: Online ad networks mostly comply with privacy rulesDate: Wed, 30. December 2009 19:28:00
Despite concerns from some privacy groups and U.S. lawmakers about behavioral advertising, most large ad networks generally comply with a set of privacy and data-handling standards adopted by the Network Advertising Initiative a year ago, the NAI said in a report Wednesday.
Google CEO says Apple helped AdMob dealDate: Mon, 12. April 2010 12:38:54
Apple's plunge into the advertising market announced this past week gave Google a big boost in arguing for regulators to approve its acquisition of mobile advertising leader AdMob, Google CEO Eric Schmidt said on Sunday.
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